Digital Marketing Strategies for SaaS Startup founders in UAE attending GITEX
Social Media Marketing
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January 7, 2022
Creative Elements
Shoppable Posts: This trend is already on the rise but 2021 will be seeing even more use of shoppable posts. Consumers are constantly looking for the easiest, quickest way to shop. This is why using different social media platforms allow users to simply click on a post and buy an item featured in it. This mirrors the recent information provided by Smart Insights that people are now spending a total of 2 hours and 24 minutes scrolling through their phones on different digital platforms, giving brands a generous amount of time to reach consumers through shoppable posts, meeting consumers where they already are.
Video Marketing: 92% of marketers state that using video content is an active part of their campaign strategies. Video content helps persuade and attract consumers to a brand for potential conversions as people are much more likely to engage with a video as opposed to other forms of content such as a blog post or written content.
